Case Study:
Just For Men ®

A TALE OF TWO CONCEPT SCREENS

Combe is a leading maker of personal care products—from Just for Men® hair care products to Odor Eaters® foot care.

Like many companies, Combe had some frustrations with traditional concept screening methods. Given how personal many of their products are, it was time consuming and expensive to engage their target markets and screen diverse product ideas. At times, finding the right niche to screen products was like looking for a needle in a haystack!

CORE CHALLENGE

Time consuming and expensive to conduct traditional product screening

TWO DIFFERENT PATHS TO SCREENING THE SAME IDEAS

Intengo agreed to conduct a prediction market of Just for Men® product concepts alongside one of Combe’s traditional concept screening methods, so the company could compare the results of the two approaches.

THE BIG PICTURE: HOW DID THE CONCEPT SCREENS COMPARE?

Randy Berkowitz
Vice President of Global
Market Research

“The prediction market gave us the answer in one week, compared to four weeks for the 7% incidence survey that cost twice as much.”

Why Presume When You Can Predict?

Explore What Intengo Can Do For You. Simply contact us at 855.844.3172 or AskUs(at)gointengo.com,
and we’ll get the conversation started.

© 2014 Intengo