Transform Ideation & Concept
Screening Into a Competitive Edge.

You didn’t get here by playing it safe. You got here by playing it smart—and sometimes, that means breaking free from the status quo.

By optimizing crowd wisdom as a fresh alternative to customer co-creation and internal product development channels, Intengo’s ideation offers an affordable and impactful means of generating new product/concept ideas, and identifying the best in a matter of days.

And our patented prediction markets are ideal for quickly, accurately, and cost-effectively screening concepts. Here are just a few ways our clients have applied the wisdom of the crowd to find new ideas and make better decisions:

LET’S GET CREATIVE on how you could use ideation and prediction markets to your advantage. If you’re looking for smarter ways to optimize your concepts let’s talk.

Create Stronger
Concepts … Faster

Product Ideation and Filtering – very early in your innovation process

Ideation is Intengo’s gameful design that engages “the crowd” participants in a fun exercise where they free-think product ideas they believe will resonate with your target consumer.

Idea filtering is a separate pairwise comparison exercise, where the crowd votes on the best of each random pair of product ideas. Each product idea gets a minimum of 100 voting opportunities, and the results rank out which product ideas are best in the consideration set.




Prediction Markets for Product Screening

CHALLENGE WITH
MOST SCREENING
SPEED TO MARKET

Concept screening takes too long

Are you winning or losing the battle to market? If concept screening is bogging you down, you have a lot to lose—from development time and dollars, to opportunity costs, to (oh, yes) your sanity.

Streamline your execution and beat your competitors to market

We ask, why walk when you can run? With our patented approach, you can learn where to invest your money in as little as seven days. Your results are as accurate as traditional screening with greater differentiation.

BROADER
TEST SET

It’s difficult to analyze disparate concepts

With traditional concept screening, you’re often stuck playing it safe—narrowing your concept list to a few, similar ideas. It can be difficult to screen divergent ideas and make a comparative analysis.

Explore a broad test set to determine which ideas will create greater customer loyalty and revenue potential

With our prediction markets, you don’t have to limit yourself to one variable. You can efficiently compare the success potential of many concepts, gaining clear and accurate data to make smarter decisions.

CONCEPT
OPTIMIZATION

How can you improve an idea?

How do you transform a good idea into a successful idea, raising its appeal and revenue potential? How do you change an underperforming product into a true winner?

Strengthen an idea’s appeal and revenue potential early in development

Our prediction markets give you much more than rank order. Leveraging the wisdom of the crowd, you also gain tangible ideas to optimize your concepts. It’s about taking good ideas and making them even better.

INTERNATIONAL
SCREENING

International screening can be time consuming and expensive

If you’re developing products for international markets, you know it can be a financial and logistical headache to recruit target audiences and screen concepts across borders.

Save time and money screening concepts globally, without compromising on accuracy

Because our prediction markets are conducted online with a general population, they’re a powerful way to screen concepts across cultures. Your market simply needs to understand two premises: (1) investing in a good idea and (2) earning a reward.

Make Smarter Decisions
With Richer Data

Brand/Creative Ideation and Filtering – very early in your creative process

Ideation is Intengo’s gameful design that engages “the crowd” participants in a fun exercise where they free-think brand/creative ideas they believe will resonate with your target consumer.

Idea filtering is a separate pairwise comparison exercise, where the crowd votes on the best of each random pair of brand/creative ideas. Each idea gets a minimum of 100 voting opportunities, and the results rank out which brand/creative ideas are best in the consideration set.




PREDICTION MARKETS FOR BRAND POSITIONING & CREATIVE

CHALLENGE WITH
MOST SCREENING
NET ATTRACTION
SCORES

You don’t know the polarity of each idea, making your business vulnerable

With traditional, top two box scores and mean scores, it can be difficult to determine which concepts have the most positive (or negative) energy. If you don’t know which concepts are the most polarizing, how do you know you won’t get burned at launch?

Use richer data to clearly find the best ideas

With our prediction markets, you receive a net attraction score, in addition to a clear rank order. We look at the extremes in people’s predictions, so you can easily understand the relative strengths between concepts and where to focus your resources. Not to mention, identifying the highly polarizing concepts can create interesting opportunities for further development.

EMOTIONAL
DRIVERS

Are you unintentionally evoking the wrong emotions?

Do you know how your brand positioning or creative will connect with people on an emotional level? Will it make the impression you want? Are you triggering enough of the right emotions? Or worse… are you sparking the wrong emotions?

Strengthen the impact of your creative and minimize unexpected reactions

Our prediction markets have participants evaluate your concepts using a series of emotional drivers. You’ll gain a clear understanding of which emotions your concepts are evoking and valuable input on how to enhance (or avoid) those emotions.

ACTIONABLE
MARKET INPUT

To save time or money, you have to sacrifice the quality of feedback

Want results quickly or affordably? If yes, you often have to sacrifice the accuracy or depth of data you receive.

Gather rich market feedback to fine tune your ideas and drive desired emotions

Levering the wisdom of the crowd, you receive rich, qualitative input without compromising on speed. We can explore why a concept resonated (or didn’t resonate), collect and rank ideas to drive stronger emotion, and gather other market input.