Transform Ideation & Concept
Screening Into a Competitive Edge.

Our goal is to help you get answers FAST. That’s why we created a versatile, easy to use tool-set that allows you to customize your innovation process. Use any combination of our tools to get the results you need, when you need them.

IDEA
GENERATION

It’s one giant brainstorming session, without the boondoggling. When you need lots of new ideas – from products, to names, claims, taglines, marketing verbiage, problems consumers have in your category, and more.

IDEA
FILTERING

You have the ideas, but can’t narrow them down. When you have large sets of ideas and you’d like to see what filters to the top or falls to the bottom.

CONCEPT SCREENING
& TESTING

What’s best, what’s worst, and by how much? When you need to test/screen ideas fast, and identify drivers of preference and rejection.

CONCEPT
OPTIMIZATION

Almost there, but it could be better. When you need to improve even the best idea before taking it further in development.

EMOTIONAL
DRIVERS

And how does that make you feel…? Understand how your concepts are connecting with people on an emotional level to avoid unintentionally evoking the wrong emotions.

Common Solutions

The following, are common solutions we offer to our clients, but we’re a nimble group – always ready to consult with you, customize solutions, and guide the process–bringing you only what you need to maximize your learnings and ultimate success.

New Products & Innovation
Ad Testing & Creative Concepts
Retail Marketing
Branding & Identity

Idea Generation & Idea Filtering

It All Starts with Good Ideas…

Intengo’s ideation is rooted in advice given by Jack Dorsey, co-founder of Twitter: “An idea that can change the course of the company can come from anywhere.” The key to innovation, he says, is to be open to new ideas no matter where they come from. That’s why we use diverse participants to uncover hundreds of new ideas from outside your typical customer or employee groups.

We engage “the crowd” in a fast, fun, free-think exercise where participants offer ideas they believe will resonate with your target consumer. From new products to names, claims, taglines, problems consumers have in your category, and more, Intengo has uncovered hundreds – and sometimes thousands – of fresh, unexpected ideas for dozens of companies.

Take the brainstorming out of your boardroom and you’ll find hundreds of ideas you’ve never thought of. And remember:

“The best way to have a good idea is to have a lot of ideas.”
Linus Pauling

It’s great to have a large number of ideas, but it can be overwhelming – how do you decide what to do next?

Intengo’s idea filtering is a rapid-fire voting exercise, designed to help you understand the themes, words and more that are filtering to the top of your idea set, and those that are falling to the bottom. Powered by pairwise comparison, the crowd votes on the best of each random pair of concept ideas, and each idea gets a minimum of 100 voting opportunities. The results rank the ideas based on their likelihood to be selected as best when compared to any other in the consideration set.

With that knowledge, you can make decisions about concepts to develop a bit further in preparation for concept testing/screening.

Intengo has done idea generation and idea filtering for things like:

  • Names
  • Claims
  • New Products
  • Product Extensions
  • Problems consumers have in a category or with a particular product
  • and more

Concept Screening & Testing

When it comes to human behavior, we often aren’t the best predictors of our own behavior. We tend to overstate our intentions based on inflated self-perception. Yet, when we ask a large group of people how they think we’ll behave (and we incent them to choose correctly), they can be extremely accurate in predicting our behavior.

With this in mind, our prediction markets evaluate how successful your concepts will be using:

  • A diverse population of people, rather than a target audience.
  • We ask participants to self-select based on their knowledge of your topic area.
  • We incentivize them, with real bonuses, to make an accurate prediction.

Engaged participants are good participants. So, we encourage stronger participation through a game of online investing, and give them some “skin in the game” in the form of $1,000 virtual dollars to buy stocks in your concepts. If they make the correct predictions with their investments, they can win an additional reward (beyond their survey incentive) from Intengo!

Intengo’s prediction markets solve many of the issues you experience with traditional concept testing/screening.

Intengo has screened/tested a wide variety of concepts for clients, including:

  • New Product Innovations
  • Names, Claims, and Taglines
  • Product Extensions
  • Packaging Designs
  • Advertising/Marketing
  • Messages
  • and more
 
CHALLENGE WITH
MOST SCREENING
SOLUTION WITH INTENGO

SPEED TO MARKET

Concept screening takes too long

Are you winning or losing the battle to market? If concept screening is bogging you down, you have a lot to lose—from development time and dollars, to opportunity costs, to (oh, yes) your sanity.

Streamline your execution and beat your competitors to market

We ask, why walk when you can run? With our patented approach, you can learn where to invest your money in as little as seven days. Your results are as accurate as traditional screening with greater differentiation.


BROADER
TEST SET

It’s difficult to analyze disparate concepts

With traditional concept screening, you’re often stuck playing it safe—narrowing your concept list to a few, similar ideas. It can be difficult to screen divergent ideas and make a comparative analysis.

Explore a broad test set to determine which ideas will create greater customer loyalty and revenue potential

With our prediction markets, you don’t have to limit yourself to one variable. You can efficiently compare the success potential of many concepts, gaining clear and accurate data to make smarter decisions.


CONCEPT
OPTIMIZATION

How can you improve an idea?

How do you transform a good idea into a successful idea, raising its appeal and revenue potential? How do you change an underperforming product into a true winner?

Strengthen an idea’s appeal and revenue potential early in development

Our prediction markets give you much more than rank order. Leveraging the wisdom of the crowd, you also gain tangible ideas to optimize your concepts. It’s about taking good ideas and making them even better.


INTERNATIONAL
SCREENING

International screening can be time consuming and expensive

If you’re developing products for international markets, you know it can be a financial and logistical headache to recruit target audiences and screen concepts across borders.

Save time and money screening concepts globally, without compromising on accuracy

Because our prediction markets are conducted online with a general population, they’re a powerful way to screen concepts across cultures. Your market simply needs to understand two premises: (1) investing in a good idea and (2) earning a reward.


NET ATTRACTION
SCORES

You don’t know the polarity of each idea, making your business vulnerable

With traditional, top two box scores and mean scores, it can be difficult to determine which concepts have the most positive (or negative) energy. If you don’t know which concepts are the most polarizing, how do you know you won’t get burned at launch?

Use richer data to clearly find the best ideas

With our prediction markets, you receive a net attraction score, in addition to a clear rank order. We look at the extremes in people’s predictions, so you can easily understand the relative strengths between concepts and where to focus your resources. Not to mention, identifying the highly polarizing concepts can create interesting opportunities for further development.


EMOTIONAL
DRIVERS

Are you unintentionally evoking the wrong emotions?

Do you know how your brand positioning or creative will connect with people on an emotional level? Will it make the impression you want? Are you triggering enough of the right emotions? Or worse… are you sparking the wrong emotions?

Strengthen the impact of your creative and minimize unexpected reactions

Our prediction markets have participants evaluate your concepts using a series of emotional drivers. You’ll gain a clear understanding of which emotions your concepts are evoking and valuable input on how to enhance (or avoid) those emotions.


ACTIONABLE
MARKET INPUT

To save time or money, you have to sacrifice the quality of feedback

Want results quickly or affordably? If yes, you often have to sacrifice the accuracy or depth of data you receive.

Gather rich market feedback to fine tune your ideas and drive desired emotions

Levering the wisdom of the crowd, you receive rich, qualitative input without compromising on speed. We can explore why a concept resonated (or didn’t resonate), collect and rank ideas to drive stronger emotion, and gather other market input.

Enhance Your Testing

In addition to generating and testing ideas, Intengo offers ways to enrich the quality of your insights. Our optimization module and emotional drivers are great tools—most often used with our prediction markets, but could also be used independently—to bring richer context to your data.


Concept Optimization

How do you transform a good idea into a successful idea, raising its appeal and revenue potential? How do you change an underperforming concept into a true winner?

Intengo will help you strengthen an idea’s appeal and revenue potential early in development, either by adding an optimization module to a prediction market, or as a stand-alone ideation exercise. In either case, we’ll leverage the crowd to gain tangible ideas to optimize your concepts. It’s about taking good ideas and making them even better.

Emotional Drivers

Do you know how your concepts will connect with people on an emotional level? Will they make the impression you want? Are you triggering enough of the right emotions? Or worse… are you sparking the wrong emotions?

Strengthen the impact of your concepts and minimize unexpected reactions using Intengo’s emotional drivers tool. Used with prediction markets or customized social prediction research, participants evaluate your concepts using a series of emotional drivers. You’ll gain a clear understanding of which emotions your concepts are evoking and gain valuable input on how to enhance (or avoid) those emotions.

More Questions?

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Like many companies, Combe had some frustrations with traditional concept screening methods.


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